Introduction

‘Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements efficiently and profitably.’*

We appreciate that marketing is not just about 'selling' products and services. Marketing encompasses a far wider range of activities and we adopt a precise, step-by-step, logical approach to marketing strategy.

We can assist you in the development of your business or product, from the conception of an idea through to maintaining customer interest and loyalty, ensuring commercial success.

*Chartered Institute of Marketing's Definition

Marketing Strategies

Selling the brand

Our strategy behind delivering a relevant marketing campaign is to ensure we have the right information regarding your audience, first.  We then work with that information to deliver creative and effective campaigns that focus on the elements that will have the biggest impact and the highest return. 

Our expertise includes areas such as product development, increasing footfall numbers, maintaining customer interest and loyalty, brand building and general awareness raising, market positioning and many other elements.

Design Services

Creating the look

Design is a very subjective area of communication, but a good designer will understand the combination of meeting client objectives with a ‘feel’ for the visual side of their business, along with the techniques that respond to the target audience best.  Good designers can be hard to find, so when we found ours we asked him to join our team and work in-house!

Our designer’s expertise covers everything from a complete brand development and design, corporate brochures, websites, packaging design, bus and other adverts, newsletters and everything in between.

New Media

We’re all doing it

The online future for business continues to develop at a rapid pace.  The way we communicate has changed as more and more users become involved in social networking, Google research and e-commerce, and just about every service or product can now be bought or traded online.

The impact for businesses large and small is that a relevant online presence is a must and an understanding of the full range of communications via the web can be powerful.  We pride ourselves on our knowledge of the new media world and have worked with clients to develop, write and produce websites with varying degrees of functionality, viral campaigns to creatively deliver key messages, mini creative online campaigns with a clear start and end point, and we understand the need to be able to read and measure user feedback.

Talk to us about what we can do for you with the opportunities offered via the world of ‘new media’.

Corporate Identity

Corporate identity is a way of physically distinguishing you from your competitors. Equinox has a proven track record of creating product and corporate brands for organisations so that they appeal to specific and relevant audiences.

Ensuring this process is approached in a strategic manner, Equinox supports and assists in applying an identity seamlessly throughout your organisation.

Research, Audits and Analysis

Consumer behaviour is determined by a wide range of factors such as economic, psychological and sociological considerations, therefore is it essential for any type of communications or marketing programme startr with a solid foundation of research.

Depending on the level of information required, Equinox can facilitate market research to ensure that your PR and marketing programmes are properly focused and relevant to the target audience.

Newsletter Production

When there is a lot going on in your business, sometimes the best way of communicating with your staff or external clients is with a newsletter.

Whether it's a simple four page news bulletin, an online newsletter or a lavish monthly full colour magazine, some of the UK's largest companies have called on our skills to communicate their message. From editorial to print management, Equinox has the expertise to ensure your message is delivered creatively and effectively.