Introduction
One of the main goals of public relations is to enhance an organisation’s reputation and to achieve this you need skilled PR practitioners.
We live in a very competitive business world and organisations need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media.
Equinox has the skills to deliver a comprehensive public relations programme to ensure your communications objectives are met.
In this section of the website we briefly detail the PR services we provide.
Media relations
Media relations is often the core activity of a PR campaign.
It is our job to know what media is available, how they differ and how to use them to the best advantage.
Our experience enables us to tailor your media relations programme to target print, broadcast and online media.
We also operate a press office support service for a number of organisations, managed by a team of media relations specialists all with a wealth of experience in handling calls from media across the UK.
Event management
Planning an event calls for meticulous and methodical organisation.
The success of your event often depends on experience and we have years of experience in planning successful events.
The level of organisation involved in such events encompasses a wide range of activities, from concept to delivery.
We have experience in venue identification, invitation planning, press management, managing catering, supplying gifts and mementoes, full management of the event, press briefings and evaluation.
Community relations
PR starts on your doorstep!
Every organisation should be a good neighbour but issues such as noise, pollution, traffic and odour can all have a detrimental effect on an organisation’s reputation.
If public understanding is to be achieved, a comprehensive programme of community activity is required to support your business.
A successful community relations programme can have a positive effect on recruitment, internal relations, stakeholder and consumer relations.
Internal communications
There is always a careful balance between delivering messages from employers and understanding the needs of the employees.
Equinox has worked with some of the largest employers in the UK, drafting information in easily understandable formats and delivered to the right audience at the right time.
Our familiarity in this area also touches on recruitment issues, improving permanence of staff and aiding management in good internal relations.
Copywriting
Equinox offers a full and comprehensive copywriting service to its clients across the whole spectrum of marketing communications literature, be it for an advertorial article, company literature, websites or newsletters.
We have in-house expertise and a database of copywriters with experience in a number of disciplines, enabling us to work closely with you to research, draft and edit the copy, producing clear and concise editorial which is relevant to your audience.
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