Introduction
Online communications is now very much the new way to communicate, and it’s rapidly changing and always evolving.
Equinox is one of the leading online and digital agencies in Wales with in-house expertise on all aspects of social media.
Let Equinox guide you through the brave new world that is social media and networking, and see how it can enhance and extend the reach of your communications strategies.
Social media
Twitter is an efficient way of keeping your existing and potential clients, media and stakeholders updated in real time.
The initial building of followers takes time and so it is important to ‘tweet’ on a regular and relevant basis each day.
In a similar way Facebook allows ‘fans’ to keep up to date in a less formal way than newsletters or direct email and more importantly allows users to choose when and where to receive information.
Flickr is a photo-sharing website where images are uploaded and tagged with key words for events, guides, to increase a client’s visualisation online and act as a photo library for bloggers and online journalists.
As the followers and fans grow in number the online community grows and, if the content is managed well these channels can be used as a gateway to promoting your business ensuring you’re at the forefront of potential clients’ minds.
We create and manage Twitter, Facebook and Flickr accounts for a number of our clients ensuring they are communicating regularly with their audiences.
Blogging
There are 133million blogs worldwide and is a good way of communicating your messages in a less formal way.
Having a blog on your website helps your search engine optimisation which means increasing visualisation online.
Equinox can also create social networking sites too, normally via Ning where people can share information through a forum page, post a question, upload pictures and videos.
Monitoring and blogging regularly is the key to a successful online communications campaign and at Equinox, we manage it all for you.
Video and podcasts
With video sharing sites, such as YouTube, AOL Video, Vimeo and Boxee, podcasts and videos are becoming more and more popular. A video or audio clip can be an effective way to promote your business.
Equinox has the in-house technical capabilities to plan, produce, film and edit high quality videos at very competitive rates.
See our latest productions in the video suite in the Newsroom section of this website.
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