Services - marketing

Introduction

At Equinox we appreciate that marketing is not just about 'selling' products and services.

Marketing encompasses a far wider range of activities and we adopt a precise, step-by-step, logical approach to marketing strategy.

We can assist you in the development of your business or product, from the conception of an idea through to maintaining customer interest and loyalty, ensuring commercial success.

Marketing strategies

Having a clear and well defined marketing communication strategy is imperative to the success of any organisation.

We work closely with our clients to define the key objectives and messages, implement programmes which will convey those messages to the correct target audience, such as the public, consumers, investors or stakeholders.

During implementation, we monitor activity regularly and adapt accordingly, to ensure that a marketing programme continues to be fresh, relevant and effective.

Web design and content

Your website is your business’ shop window and it must make an impression. It’s a brochure for marketing your company, but it could be so much more.

With technology advancing in leaps and bounds it’s more important now than ever before that your business takes full advantage of the opportunities the internet has to offer.

From virtual shops to educational websites, the agency has the necessary skills to design and develop a fresh and appealing website promoting your business in the most effective way.

Advertising

Advertising methods come in all shapes and sizes – and locations!

At Equinox we explore new and innovative ways of advertising your products or services as well as the usual, traditional methods.

These will include press, TV and radio advertising, poster sites, buses and bus stops, direct mailings and taxi advertising.

Promotional online activity

Google ads, iphone applications, banner ads, SMS messaging and bar code promotions are all relative new methods of promoting your business.

Equinox has the capabilities to integrate such methods into your communications strategy giving you the edge over your competitors.

Public Relations is about communicating with people - your customers, staff, stakeholders or the media.

Equinox provide media relations, business-to-business, business-to-consumer, stakeholder relations, event management and community relations services.

Equinox has a vibrant marketing team delivering traditional and online campaigns for clients.

Services include marketing strategies, advertising, media buying, digital marketing, direct mailing, event management and publications.

Design is a form of art; the best brochures, newsletters, magazines and sales literature are clear, concise and eye-catching, and most of that is down to the designer.

Equinox provides traditional design services for publications and marketing material, as well as digital design for internet-based marketing campaigns and websites.

Twitter, Facebook, Ning, YouTube... all are popular ways of communicating nowadays.

Equinox can integrate these social media techniques into your communications strategies providing new tools and outlets for your campaigns.

Equinox devises tailor-made courses in media training, presentation skills, PR and crisis management to give you the confidence to communicate publicly and ensure you make the right impression.

A crisis could impact on the reputation of your business. When things go wrong you will want a reliable and professional agency to support you through the crisis.

With experience of major crises Equinox will provide sound and strategic advice, and develop crisis plans.

Services - marketing

Introduction

Marketing strategies

Web design and content

Advertising

Promotional online activity

PR

Marketing

Design

Online Comms

Comms Training

Crisis Management