Introduction
When it comes to public speaking, how many times have you heard the phrase ‘I didn’t mean to say that’?
Public speaking worries most people, even those who regularly do it as part of their jobs or leisure activities.
Add the media into the equation and it is no wonder that people worry about 'drying up' or 'using the wrong words.'
We work with you to improve your performance as a public speaker or company spokesperson, reducing your anxieties and enabling you to discover that not only can this be highly rewarding - but also great fun!
Through a range of training courses, designed specifically to increase your confidence Equinox combines fun with learning to create highly enjoyable and productive courses.
Media Training
Inconsistent, ill-timed or inappropriate comments in the media can cause irreparable damage to an organisation’s reputation and image, therefore a well-trained media spokesperson is an essential part of any organisation’s communications strategy.
Our media training courses are tailor-made to suit your specific needs, with the emphasis on practical sessions, aiming to take real life scenarios and create different interview situations, from the impromptu 'doorstep' interview, through to live and pre-recorded interviews.
Delegates are introduced to the importance of planning and techniques for giving clear and concise interviews to journalists and the broadcast media.
Building confidence through practical interview sessions enables delegates to apply what they have learnt immediately, improving their techniques throughout the intensive half day or full day training sessions.
Presentation training
People make instant judgements about others in seconds.
They recall how a person looks and sound rather than the detail of what they are saying.
The fear of 'drying up', 'not finding the right words', 'mannerisms' and 'making a complete fool of myself' are often reasons for people not delivering confident presentations.
At Equinox we devise tailor-made courses to suit the needs of the delegates to improve their confidence and performance as public speakers.
PR training
Probably one of the most misunderstood of all the social sciences, this straightforward, relaxed and education course dispels some of the myths surrounding PR and what it can achieve for your organisation.
The course explains the difference between PR, advertising and marketing, and is designed to help individuals understand how the media works, what makes a newsworthy story, the importance of good photography and how to react to calls from the media.
Crisis management training
At Equinox, one of the core strengths is crisis and issues management.
As part of the comprehensive offering of this specialist area, the consultancy devises full training courses for top executives on risk assessment, meticulous planning programmes and implementation techniques.
Equinox has first-hand experience of dealing with a wide range of incidents, from advising companies on adverse publicity following media exposé, to faulty products, poor service and manpower difficulties, to the more heavy-weight issues.
Training course testimonials
Below are some feedback from those who have attended our training courses.
Peter Whittaker, Director, Inexus Group
“A first class course – I’ve learnt so much in such a short amount of time. I would recommend to others.”
John Cook, TUC Wales
“A really good day which covered all the essential points, with plenty of opportunities to put what was learned into practice.”
Lorraince Rees, Ty Hafan Children Hospice in Wales
“A very good day which enabled us as a committee to agree key messages and communicate them in a succinct way. The facilitators offered sound advice throughout the day and bought vital experience to the discussions regarding our future communications strategy.”
Ceri Doyle, Director, BIG Lottery Fund Wales
“I was impressed with the research Equinox had done on our industry, ensuring the questions asked and discussed were very relevant. I now have some direction in terms of researching my answers to standard questions and sourcing examples I can have ready.”
Sam Cook, Project Manager, Gamesa Energy UK
“I was really pleased with the session - thank you - I felt I had really learnt something by the end of the day, and my confidence is much improved.”
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