About Us - People

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Email: eryl@equinoxcommunications.co.uk

 

Since establishing Equinox in 1996, Eryl has steered it to become one of the leading independent communications companies in Wales, with a client base drawn from public, private and voluntary sectors. 

 

A first language Welsh speaker, he has been involved in the public relations and marketing industry for more than twenty five years and is a strategic management consultant with expertise in managing the reputations of high profile public and private organisations.

 

He was formerly a PR Manager for the RAC in the late 80s before being appointed director of public affairs for the British Railways Board in Wales and southern England in the 90s.

 

He has vast knowledge, understanding and contacts within the media and political field across the UK and has managed a wide range of issues and crises for clients.

 

As well as leading on many of Equinox’s own communications training courses he is also a trainer at Cardiff University for the Open for Business Courses, a programme of professional development courses for businesses, where Eryl specialises in media relations.

 

In his spare time he enjoys sport, in particular rugby and keeping fit, and is often seen running 10k and half-marathon runs.

Email: zara@equinoxcommunications.co.uk

 

Zara has fifteen years experience in the PR and marketing industry, devising and implementing successful campaigns across the UK on a national and regional basis and across consumer and business-to-business briefs.

 

Zara joined Equinox five years ago from London where she worked for ten years in top agency Bell Pottinger Good Relations and then in house at Sainsbury’s Head Office. She brings with her a wealth of experience across all communication disciplines and is responsible for the strategic direction of all clients at Equinox.

 

In her role as Head of Communications, Zara leads the account teams across a wide variety of sectors including tourism, retail, transport, healthcare, construction, regeneration, charity and government. She also works alongside MD Eryl Jones to implement the agency’s own business plan, managing the development of the agency to ensure that Equinox remains one of Wales’ top consultancies.

 

When she’s not working, Zara enjoys playing tennis, cooking, socialising and watching films and comedy on TV, The Thick of It is favourite at the moment. Having studied French at degree level and lived in France for a number of years, Zara also enjoys regular trips to the South of France and dreams of a second home there before she’s 40!

Email: kate@equinoxcommunications.co.uk

 

Kate has been at Equinox for six out of her seven years in the PR industry.

 

She has created and managed award winning campaigns for clients such as the Heritage Lottery Fund and Folly Farm and Zoo.  In her role as Account Director Kate devises and implements strategic media relations campaigns for a broad range of high profile clients spanning consumer, corporate businesses and the public sector.

 

Having cut her teeth in the press office of the Wales Tourist Board Kate’s areas of expertise include tourism, fashion, retail, hospitality and heritage.

 

Kate is also an experienced marketeer both offline and online, helping clients listen to and engage with their audience via social media channels and measure its effectiveness.

 

When she’s not working Kate likes to bake cupcakes and hunt car boot sales and charity shops for cake stands and china teapots.  

Email: catrin@equinoxcommunications.co.uk

 

Catrin joined Equinox in early 2008 and has since gained more than five years experience working in PR consultancy. She started her career in communications after graduating from the MA International Public Relations course at Cardiff University in 2005.

 

Acting as Account Director on a wide portfolio of accounts, Catrin is responsible for delivering high- impact, strategic and measured online and off-line communications campaigns for a range of B2B and consumer clients in Wales and across other parts of the UK.

 

She currently works on marketing, PR and social media campaigns for clients including Savills’ managed sites, Greenwich Shopping Park and the Red Dragon Centre; leading regeneration specialist, St. Modwen and the Welsh Assembly Government funded partnership, Fly-tipping Action Wales.

 

As a fluent Welsh language speaker, Catrin has gained significant experience creating and implementing bilingual information campaigns for clients in the public and private sector, and has honed strong contacts across Welsh and non-Welsh language media outlets nationally through her work.

 

A passionate linguist, Catrin also speaks Italian and French, and enjoys travelling and experiencing new cultures. Her most recent expedition took her to the top of Brazil’s iconic Sugarloaf Mountain in Rio de Janeiro.

Email: helen@equinoxcommunications.co.uk

 

Helen joined the Equinox team in 2007 after completing a BA degree in Journalism at Cardiff University.  

 

In her role as account manager, Helen implements offline and online campaigns for a variety of clients including Greenwich Shopping Park, The Red Dragon Centre, Heritage Lottery Fund and The Chartered Institute of Marketing.

 

Helen has gained vast experience in event management, from co-ordinating high profile events for The Valleys to managing trade roadshows for NetRegs. Helen also has a keen interest in social media and implements social media campaigns for a number of clients.

 

A Welsh speaker, Helen enjoys dining out, live music and travelling to new and exciting places.

Email: katie@equinoxcommunications.co.uk

 

With over three years PR agency experience both in London and in south Wales, Katie has worked on a wide range of client campaigns ranging from tourism and retail to professional services and arts organisations. Her clients have included, Visit Wales, The Ryder Cup 2010 and Dreams.


In her role as account manager, Katie works across a diverse range of clients from travel providers to retail shopping parks and commercial property. Having completed a law degree, Katie approaches her client campaigns objectively and methodically but always with creative flair.


In her spare time Katie likes to try and escape the Welsh weather and jet off to exotic locations around the world. Next on the hit list, New York.

Email: lisa@equinoxcommunications.co.uk

 

In her role as Account Executive, Lisa implements media relations campaigns for a wide range clients, producing press releases and features, and using her national and regional contacts to secure coverage.

 

Lisa is also a keen online marketeer, and helps clients progress their PR through social media channels.

 

Lisa currently works on marketing, PR and social media campaigns for clients including Savills’ managed sites, Talbot Green Shopping Park, Saxon Square Shopping Centre and Castle Marina Retail Park; leading regeneration specialist, St. Modwen and the Big Lottery Fund.

 

Lisa joined Equinox in December 2008, and has a total of three years of PR and marketing experience under her belt. Previous experience in a London consumer PR agency saw Lisa handle events and media relations for clients such as Haribo and Somerfield, and her time as Press and PR Officer for independent art college, Plymouth College of Art saw her handling all press enquiries and events management.

 

When she’s not working, Lisa enjoys catching up with the latest films, scouring vintage fairs for bargain dresses and attending a book club.

Email: elinor@equinoxcommunications.co.uk

 

Elinor graduated with a BA Honours in English Studies from the University of Nottingham in 2008 and embarked on an extensive trip around South-East Asia before beginning her career in PR.

 

She has since worked for six months as a Media & Marketing Assistant for Comic Relief, helping to promote the Sport Relief 2010 campaign across Wales, the South, South-West, West and West Midlands.

 

A passionate fluent Welsh speaker with good knowledge of Welsh media and solid experience of working in the charity sector, Elinor joined the Equinox team in 2010. With significant experience of organising and managing media events, Elinor brings creativity and originality to her role and she supports the team across all accounts.

 

Outside of work, Elinor loves shopping for bargains, going to the theatre and catching up with friends over a glass of white wine. She likes to spend time at the weekend watching cookery programmes and experimenting in the kitchen.

Email: dave@equinoxcommunications.co.uk

 

David started his career in London at The Wimpey Group and then KLP in Soho, before relocating to Cardiff almost twenty years ago (he hasn't lost his cockney accent yet!). His work on a number of blue-chip accounts means he brings to Equinox a great deal of experience delivering creative campaigns and marketing solutions to a wide variety of organisations across Wales and the UK.

 

His clear understanding of the role of design in business helps him to get a constant buzz from making a client's vision a reality. Quality of ideas and method of communication are vital to achieving results - thinking creatively to get there effectively, on time and on budget.

 

The creative process takes many forms; seeing the wood from the trees; translating a client brief; bridging the gap between ideas and the production process; ensuring quality at all times.

 

He is a team player who's not afraid to go it alone when necessary. His passion is music - a guitarist for 30 years and more recently a drummer - he enjoys playing many forms of music, especially blues/rock, acid jazz and funk.